Paramount Pictures and DreamWorks Animation now support HD DVD.
An internet user posted the right question: “When will you guys make up your minds?”. The consumer is becoming more confused by the hour with different companies backing different HD formats, and then some companies changing their mind. Paramount has dropped it’s support for Blu-Ray and is now backing a different horse, HD DVD. Why? According to this site it’s cold hard cash. Consumers will most likely be forced to follow whatever format the big corporate world decides to go with. It’s time for some inexpensive hybrid-format players to appear on the market.
LOS ANGELES, Aug. 20 — Paramount Pictures, a unit of Viacom Inc. (NYSE: VIA and VIA.B) and DreamWorks Animation SKG (NYSE: DWA), each announced today that they will exclusively support the next-generation HD DVD format on a worldwide basis. The exclusive HD DVD commitment will include all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment.
The companies each said that the decision to distribute exclusively in the HD DVD format resulted from an extensive evaluation of current market offerings, which confirmed the clear benefits of HD DVD, particularly its market-ready technology and lower manufacturing costs. Paramount Home Entertainment will launch its exclusive HD DVD program with the release of the blockbuster comedy hit “Blades of Glory” on August 28th and follow with two of the biggest grossing movies of the year “Transformers” and “Shrek the Third”. These three titles alone represent more than $1.5 billion in box office ticket sales worldwide.
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